Director of Marketing and Communications

If you can work both independently and with a stellar team, have superb verbal and written communication skills, and count time management as one of your superpowers, you may be just the person we are looking for. Who are “we”? Oak Meadow, a nationally known K-12 distance learning school and homeschool curriculum provider. Entering our 50th year, we are dedicated to “helping students and families experience the joy of learning and create meaningful change in the world”.

As Director of Marketing and Communications, you would be responsible for establishing and
implementing a strategic marketing plan to capitalize on market opportunities and engage consumers to generate demand. You would work with the Co-Executive Directors and the Leadership Team to build on Oak Meadow’s integrated, multi-channel marketing strategy to increase brand awareness, generate a flow of customer leads, and measure return on marketing investments.

Ideal Qualifications

• Business or marketing-related degree or equivalent professional qualification
• Depth of experience in all aspects of developing and implementing marketing strategies
• Excellent skills in digital marketing and website data analysis
• Extra points for familiarity with the K-12 educational market and/or homeschooling

Required Skillset

• Great interpersonal and communication (verbal & written) skills; a builder of bridges and
  relationships with internal and external partners
• Proven ability to manage multiple workstreams with potentially competing priorities
• Enjoy creative, innovative problem solving
• Self-motivation and resourcefulness yet ease with working collaboratively
• Whiz-like facility with Google products (Workspace, Analytics, AdWords, Search Console),
  WordPress, and Constant Contact
• Experience in digital (including email) marketing, social media platforms, SEO and content
  marketing, digital advertising and analytics

Primary Responsibilities

• Develop a comprehensive and aligned strategic marketing plan
• Own the collection and analysis of consumer insights to inform our product development team
• Maintain consistent branding and messaging across all organization marketing and
  communications
• Track and analyze digital marketing activity and develop targeted and remarketing plans
• Negotiate new and existing advertising and promotion contracts with industry partners including
  market influencers
• Monitor competitive activity, industry trends and best practices

This is a 40 hour per week salaried, benefitted position with a salary range of $60,000 – $75,000. While in-office connecting is essential, there is the possibility for some remote work. If you’ve ticked the boxes, we’d love to hear from you. 

To Apply:

Please send your resume along with a letter of interest telling us how your skills and experience would help Oak Meadow continue with our mission to HR@Oakmeadow.com