Mission Meets Marketing: Social Media Strategy for B Corps
Join Vermont B Corp Collective and a social media expert from King Arthur Baking Company for this collaborative session! We’ll dive into how purpose-driven businesses can build effective, values-aligned social media strategies. Through a short presentation, breakout discussions, and peer exchange, we’ll explore what it means to market with intention, and how to communicate your mission online.
This session builds on themes from our June webinar on Impact Storytelling, zooming in on the practical tools and tactics needed to make social media work for your brand, your team, and your audience.
We will focus on key topics that matter most to B Corps today, including:
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Why social still matters
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How to choose the most relevant platforms for your organization
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How to integrate social media into your marketing efforts
Whether you’re just getting started or looking to refine your approach, this session will offer useful insights and shared problem-solving for all experience levels. Expect to leave with greater clarity, new ideas, and a sense of how to move forward with purpose.
Meet Your Facilitator
Ben Rapson, Social Media Marketing Manager at King Arthur Baking Company
Ben is the leader of the social media marketing team at King Arthur Baking Company, and director of marketing initiatives for JAG Productions. He has more than 20 years experience using social media to promote brands, artists, and non-profits, with a focus on driving sales and proving ROI.
About the VBCC
The Vermont B Corp Collective (VBCC), a program of Vermont Businesses for Social Responsibility, which supports Vermont B Corps with education, resources from B Lab, and opportunities to network and collaborate with fellow B Corps.
This content will be most helpful to current certified B Corps and their employees. The facilitators of this event will be representatives of Vermont B Corps and do not represent B Lab US & Canada or B Lab Global. Read more about B Lab's next steps with the new standards here.
Questions? Interested in joining the VBCC? If so, please contact vbcc@vbsr.org.