Mission Meets Marketing: Social Media Strategy for B Corps
Join Vermont B Corp Collective and a social media expert from King Arthur Baking Company for this collaborative session! We’ll dive into how purpose-driven businesses can build effective, values-aligned social media strategies. Through a short presentation, breakout discussions, and peer exchange, we’ll explore what it means to market with intention, and how to communicate your mission online.
This session builds on themes from our June webinar on Impact Storytelling, zooming in on the practical tools and tactics needed to make social media work for your brand, your team, and your audience.
We will focus on key topics that matter most to B Corps today, including:
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Why social still matters
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How to choose the most relevant platforms for your organization
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How to integrate social media into your marketing efforts
Whether you’re just getting started or looking to refine your approach, this session will offer useful insights and shared problem-solving for all experience levels. Expect to leave with greater clarity, new ideas, and a sense of how to move forward with purpose.
Meet Your Facilitator
Ben Rapson, Social Media Marketing Manager at King Arthur Baking Company
Ben is the leader of the social media marketing team at King Arthur Baking Company, and director of marketing initiatives for JAG Productions. He has more than 20 years experience using social media to promote brands, artists, and non-profits, with a focus on driving sales and proving ROI.
Thank you to our Vermont B Corp Collective 2025 programming sponsors!
Inner Citadel Consulting offers emotional intelligence development and organizational mindfulness trainings for organizations, teams, and leaders seeking new levels of productivity & wellness. For BCorps, EI and mindfulness are critical skills for building workplace wellness, solving team dynamics, and building a culture that shines. ICC offers high impact senior executive coaching for a limited number of clients. Human-centered with you in mind.
Since 1790, King Arthur Baking Company has been sharing the joy of baking. A certified B Corp headquartered in Vermont, King Arthur is the ultimate baking resource, providing the highest quality ingredients for the most delicious baked goods, while inspiring connections through baking. As a 100% employee-owned company, we believe in the power of baking to make a difference for our employee-owners, the larger baking community, and the planet. From cultivating a workplace that embraces differences and prioritizes trust to teaching children across the country how to bake bread from scratch to partnering with farmers and suppliers who share our vision for a greener planet, we strive to be a force for good in all that we do.
Please Note:
Access to this webinar is limited to participants of the Vermont B Corp Collective (VBCC), a program of Vermont Businesses for Social Responsibility, which supports Vermont B Corps with education, resources from B Lab, and opportunities to network and collaborate with fellow B Corps.
This content will be most helpful to current certified B Corps and their employees. The facilitators of this event will be representatives of Vermont B Corps and do not represent B Lab US & Canada or B Lab Global. Read more about B Lab's next steps with the new standards here.
Questions? Interested in joining the VBCC? If so, please contact vbcc@vbsr.org.