Concept2

Concept2, a Vermont-based fitness manufacturer with a 50-year legacy, is best known for its flagship product, the RowErg. Throughout its history, the company has also gained recognition for other innovative products, including the SkiErg, BikeErg, StrengthErg, and its pioneering carbon fiber racing oars. Still headquartered in Morrisville, VT, Concept2 fosters a culture dedicated to supporting the fitness community, bolstering the local economy, and enhancing the sports that matter most to them. As of 2025, Concept2 operates as a Perpetual Purpose Trust, solidifying its commitment to designing and manufacturing fitness equipment that benefits the broader community.

Business Categories

• Health/Personal Care
• Manufacturing
• Retail
• Recreation/Leisure