VBSR is Evolving
Our commitment to our values remains unwavering:
People-centered workplaces
Justice, equity, diversity & inclusion
Environmental sustainability
Community vitality & strong local economies
Prosperity for all
The heart of VBSR is still our association of businesses building an economy that works for all people and the planet.
So, what’s changing?
We have a new framework for member engagement:
A simpler way to talk about the value we bring to members.
- CONNECTION - A welcoming community grounded in shared values
- INNOVATION - Ideas, learning, and new approaches that help businesses thrive and lead.
- ACTION - Collective action that creates meaningful change in Vermont.
Since we were founded:
The world has changed. In 1990 there was no web browser or smartphone.
Business has changed. In 1990 the only expectation of corporations was to generate profits.
Vermont has changed. In 1990 “Buy Local” wasn’t a bumper sticker and there was no Vermont Cheese Trail.
Our logo hasn’t really changed. Until now.
To meet this moment, VBSR needs a brand that reflects not only who we are today, but where we're headed next.
Our new brand better expresses what has always been true:
Together, Vermont businesses can be a force for positive social and environmental impact.
It's warmer. Bolder. More hopeful. More connected to people. More focused on progress and innovation. And built for collective action.
Our new logo was designed to represent the essence of our community and collective action.
The abstract shapes, inspired by the letters in VBSR, come together in our new mark to symbolize:
- Diverse people and businesses
- Conversation and collaboration
- Openness, inclusion, and possibility
- Collective action taking shape
A few things to remember:
- You may still see our previous branding during the transition.
- Our mission and values haven't changed.
- This rebrand is more than a new logo. It represents this pivotal moment and our renewed vision of hope and optimism.
- Questions and curiosity are welcome!
