Vesta Bovair Joins National Life As Executive Vice President

Montpelier, Vermont – Vesta Bovair, an insurance industry veteran, has joined National Life Group as executive vice president and head of the company’s operations division.


Bovair is in charge of National Life’s Customer Innovation Group, which includes processing policies, paying claims and answering agent and client questions, among many other responsibilities, for the company’s life insurance and annuity policy businesses.


“The Customer Innovation is responsible for our buying and selling customers’ experience, from their initial welcome to the company through the final disposition of their contract or policy,” said Mehran Assadi, National Life’s chairman, president and CEO. “Its success in building a transformative customer experience is key to our continued success. I believe that Vesta – working with her talented team – is the right person to make customer delight our bedrock standard.”


Bovair came to National Life from Swiss Re Group, where she was managing director for global business solutions, leading strategy and delivery in 10 countries. Before that she also held a variety of leadership positions at GE Capital Corp. Her background includes executive leadership, business development, financial services distribution, underwriting, technology, digitization and business processing and re-engineering.


Bovair holds a BA and an MBA from the University of Toronto and an MA from Brown University. She and her husband, Greg, have two children and have settled in Vermont.


At National Life, our story is simple: For more than 168 years we’ve worked hard to deliver on our promises to millions of people with our vision of providing peace of mind in times of need. It’s our cause, stemming from a deep passion to live our values to do good, be good and make good, every day. Learn more at