Turtle Fur Announces New Strategic Hires

Torie Reynolds
Turtle Fur

Turtle Fur Welcomes VP of Marketing & eComm, CFO, and CEO to Executive Team

Vermont headwear brand welcomes three new hires: Erika Canfield, Matt Glomski, and Jim Osgood.

Morrisville, VT (March 21, 2023) – Turtle Fur has been a leader in outdoor headwear and accessories for 40 years. Over the past year, Turtle Fur has seen some major positive changes, including a partnership with private equity firm Camano Capital in June 2022, and achieving B Corp™ Certification in December 2022. Most recently, Turtle Fur made a string of strategic leadership hires, welcoming three new members to the team; VP of Marketing & eComm, Erika Canfield; CFO, Matt Glomski; and CEO, Jim Osgood.

“Turtle Fur is a beloved brand with a warm, colorful history, a caring, dedicated team, and tremendous untapped potential. I was fortunate to be a steward of this wonderful company for over 20 years. Turtle Fur’s future is bright, and I am thrilled to be along for the journey,” says Richard Sontag, Board Member, and owner from 2001 to 2022

Erika joins the company with 20+ years of experience leading global Marketing and Creative departments in the outdoor and performance sports industries, including holding leadership roles at both Outdoor Research and Pacific Market International (Stanley Thermos). At Turtle Fur she will be responsible for driving brand strategy, expanding Turtle Fur’s customer base, and growing eCommerce sales.

Matt will be responsible for the company’s financial actions, analyzing strengths and weaknesses and recognizing new opportunities for the brand. With over 15 years of experience in the retail and consumer products space, Matt obtained his CPA license while working for Ernst & Young in the Los Angeles office.  He holds a Master of Accounting from the University of Southern California and most recently served as CFO at Trina Turk.

Jim comes to Turtle Fur with over 30 years of business leadership and product innovation experience, including nearly 15 years serving as CEO/President for several outdoor companies, including Klean Kanteen and Cascade Designs, Inc. In addition to his role at Turtle Fur, Jim serves as Board Chair for 1% for the Planet and has been an advocate and industry thought leader on environmental stewardship and the importance of responsible business strategies and practices. His passions for skiing, snowboarding, mountain biking, and trail running – and inspiring others to enjoy and explore the outdoors – will translate well to his role at Turtle Fur. As the brand’s first CEO, Jim will be responsible for driving the strategies and plans for building the core business while expanding into new markets and product categories.

“Like so many of us, I’ve grown up with Turtle Fur. It’s been my go-to gear for staying comfortable and cozy on the ski slopes as well as every day when cruising around town. It’s a privilege for me to be able to combine my passion for the outdoors with driving the growth and stewarding such an iconic brand with which I have a deep, personal connection,” says Jim Osgood, CEO.

Erika, Matt, and Jim join the strong existing executive team of Colin Giblin (VP of Operations) and Meghan Ksiazek (VP of Product). Together over the past few years, Colin and Meghan have been working to run the business as a mission-driven company, promoting the welfare of Turtle Fur employees and pushing both environmental and social-driven initiatives. Erika, Matt, and Jim will bring their years of experience across other companies and industries to this solid team, driving the brand toward robust growth over the next 5 years and beyond.

Under Richard’s leadership, Turtle Fur has stayed true to its founding principles of comfort, quality, caring, and giving to those in need. Richard built a strong team that is poised to take Turtle Fur onward to its next phase of growth. Turtle Fur thanks Richard for his years of dedicated service to the brand, for his support of their goal to become a certified B Corp, and look forward to his continued leadership as a Board Member.

About Turtle Fur:

Since 1982 Turtle Fur® has been a leading headwear and accessories brand in the outdoor, snow sports, and lifestyle markets. Their mission is to inspire an outdoor lifestyle by promoting socially and environmentally conscious living and creating comfortable products for every adventure(r).

Turtle Fur prides itself on holding true to its pillars of adventure, community, comfort, and quality. For more information, visit www.turtlefur.com and follow them on social media @turtlefur.

# # #