Craftsbury Common, VT –– Aug. 3, , 2020 –– Vermont native Heidi Myers has joined the staff of Sterling College to fill the newly created position of Associate Dean for Marketing and Communications. Myers, from Lake Willoughby, VT, is a graduate of Champlain College, and worked for twenty years as the custom sales and marketing strategist for Louis Garneau USA, makers of cycling apparel. She is also the founder of the Rasputitsa Spring Classic, a grueling, 40-to-100K mud season event that in past years has brought 1,500 cyclists to the Northeast Kingdom.

“Heidi’s alignment with the Sterling mission and her evident expertise around communication strategy and assessment made her the hiring committee’s top candidate,” said her supervisor, Christina Goodwin, Dean of Advancement & Alumni Relations. “The college is eager to extend the reach of its mission through Heidi’s contributions towards advancing ecological thinking and action.”

Myers’ love of the outdoors and her passion for Vermont and its working landscape prompted her to apply for the job.

“My father was a logger and took classes at Sterling centered around best practices,” Myers says. “So, from an early age, I knew that Sterling College was esteemed. I am so thrilled to join such an accomplished team of faculty and staff who are addressing the world’s most pressing problems and preparing students for meaningful work in their communities and beyond.”

Myers’ chief task is to create communications strategies that will increase public knowledge and understanding of educational opportunities available at Sterling. Her position will support the college’s undergraduate program, the School of the New American Farmstead which is run at the campus and at several sites abroad, the Wendell Berry Farming Program in Kentucky, and EcoGather, a first-of-its-kind online platform offering place-based education connecting communities around the world.

Myers is the fourth professional hired by Sterling this summer, after three new hires were added to EcoGather.

“Sterling is poised to do critical and innovative work in the coming decade that advances ecological thinking and action, here in Vermont and elsewhere, through its field and agricultural programs,” said President Matthew Derr. “Having Heidi join our team will help the College align itself with others who are committed to strengthening our relationship with the natural world and improving the rural communities in which we live.”



About Sterling College:
Founded in 1958 in Craftsbury Common, Vermont, Sterling College advances ecological thinking and action through affordable experiential learning, preparing knowledgeable, skilled, and responsible leaders to face the ecological crises caused by unlimited growth and consumption that threatens the future of the planet. Sterling College is home to the School of the New American Farmstead and the Wendell Berry Farming Program, is accredited by the New England Commission of Higher Education and is one of only nine colleges and universities recognized by the U.S. Department of Education as a “Work College.” Sterling acknowledges that the land on which it gathers is the traditional and unceded territory of the Abenaki people on its Vermont campus, and the Shawnee, Osage, and the Eastern band of the Cherokee on its Kentucky campus. For more information, visit