National Life Recognized As One Of ‘America’s Magnificent Eight’

Montpelier, Vermont National Life Group has been recognized as one of “America’s Magnificent Eight Exceptional Companies” by CEO Forum, a media company that highlights the innovative work of chief executives from around the country.


Additionally, Mehran Assadi, National Life’s chairman, CEO and president, was featured in a column on in which seven CEOs shared their insights into building an exceptional business.


Robert Reiss, the CEO of CEO Forum, said four criteria were used in determining who to include on the “Magnificent Eight” list. He included companies that had an incredible and aligned culture; provided exceptional customer experience; have strong financials; and have a higher purpose.


“Through all my research, there are few companies who have all of these elements to the degree National Life does,” Reiss said. “After my first time visiting National Life Group in 2016 and again this year I was frankly blown away by the remarkable caring and focused culture. And not just one person. Every person I met had that same passion, and actually contributes to their own cause.”


National Life’s Assadi was one of about 750 CEOs that Reiss interviewed and considered for inclusion among the “Magnificent Eight.”

Assadi said the key to building and sustaining an exceptional business is “a clear strategy, a strong culture, a purpose-driven and performance-oriented team—resulting in exceptional execution.  It all ties together: First, you dream it. If your dreams do not scare the heck out of you, then they are not big enough. Tie your dreams to a worthy cause and connect your team to the cause. Create a movement.”

For the past 10 years National Life has recorded record growth in sales and earnings and is one of the fastest growing life insurance companies in the country.1 Since the founding of National Life Insurance Company in 1848, it holds true to its values to Do good. Be good. Make good.

CEO Forum is rolling out the “Magnificent Eight” in a series of audio interviews and in its magazine over the next several weeks. The print edition of the magazine is being mailed this week.


At National Life Group, our cause is to create positive change in people’s everyday lives. From our products and services to all the good we do in our communities, we dedicate ourselves to ensuring a better future – one person at a time. Learn more at


March 28, 2018


Contact: Ross Sneyd, corporate communications, National Life Group, 802.229.3866.


National Life Group® is a trade name of National Life Insurance Company, founded in Montpelier, Vt., in 1848, Life Insurance Company of the Southwest, Addison, Texas, chartered in 1955, and their affiliates.  Each company of National Life Group is solely responsible for its own financial condition and contractual obligations.  Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.


1 National Life was the fourth fastest growing life insurer as of 12/31/16 for insurance companies with individual sales of at least $50 million in 2006. LIMRA Sales Rankings 4Q2016