Lawson’s Finest Liquids names Elisa Kiviranna new Marketing Director
Lawson’s Finest Liquids, a brewery, taproom and retail store in Waitsfield Vermont, welcomes Elisa Kiviranna as their Marketing Director. This is a new position on the Lawson’s Finest Leadership Team. Elisa will be responsible for maximizing the brand’s visibility, advancing thecompany’s online presence and public relations as well as supporting customer engagement and promotions.
Co-owner Karen Lawson states, “We are thrilled to have Elisa join our team! After 11 years in business, we are looking forward to bringing on board our first Marketing Director. In this new position, Elisa will lead our marketing efforts to ensure the highest quality customer experience at our Waitsfield taproom and brewery, as well as in the nine state Northeast territory where our beer is sold.”
Elisa is a 2006 Boston University graduate. She spent several years working at an advertising agency in Boston before moving to Vermont in 2010. She has worked in the marketing and advertising industry for over 13 years with notable Vermont brands including Cabot Creamery, Vermont Department of Tourism & Marketing and Vermont Ski Areas Association.
“I am beyond excited to bring my marketing expertise to the team at Lawsons’s Finest Liquids and help grow and support a brand that I hold dear to my heart as a local and a longtime craft beer fan. The incredible work that Lawson’s Finest does to give back to the community and support the local economy is very inspirational to me,” notes Elisa. She lives locally in Waitsfield with her family and serves on the board of The Waitsfield Children’s Center as well as the Waitsfield Elementary School PTO. Elisa also volunteers with Therapy Dogs of Vermont.
Lawson’s Finest produces beers of the highest quality with outstanding freshness, featuring world-class IPA’s and unique maple brews, while emulating the best of widely appreciated styles. Lawson’s Finest was founded in 2008 by Sean and Karen Lawson with a highly acclaimed, small batch artisanal brewery located in Warren Vermont, and in 2018 opened their award-winning brewery, taproom, and retail store in Waitsfield. Please visit www.LawsonsFinest.com for more information.