Bluehouse Group Announces New Marketing Director, Commitment to Flexible Workplace

Burlington-based digital marketing agency supports work-life balance, one key to attracting and retaining a talented team

Bluehouse Group, a digital marketing and web design firm, has hired Michelle Massa as the company’s marketing director. Michelle brings nearly 20 years of marketing and business development experience in local and global markets. She will manage marketing operations within Bluehouse Group and provide expanded online marketing services to help clients reach their marketing goals.

Greg Brand, president of Bluehouse Group, remarks, “Bluehouse Group had its best year ever in 2016, and hiring a new marketing director will help us build on that momentum. It can be a challenge for many Vermont companies to find and retain talented people. That’s why we’ve built an appealing company culture, providing a flexible work environment, including working remotely and flexible hours to accommodate family life. Partly through our membership in Vermont Businesses for Social Responsibility, we’ve learned that taking care of our people enables us to build a stronger team.”

In fact, Michelle met Greg at a VBSR conference in 2016 where he spoke about how to make remote work successful for employers and employees. Michelle accepted the position at Bluehouse in 2017 knowing that she could work part time from home. Thanks to non-profit internet provider, ECFiber, Michelle is able to work from her home in rural Vershire and commute as needed to the Burlington office for client meetings. “ECFiber was a game-changer for me and potentially the economy in central Vermont,” says Massa. “I was on satellite internet and leapfrogged DSL altogether – straight to Fiber. Major productivity gains!”

In 2016, Bluehouse Group moved its office from Richmond to the Hood Plant building on South Winooski Ave. downtown. “This was a great move for many reasons, including lessening our carbon footprint”, says Brand. “Several folks walk or ride their bike to work. We walk up Church Street for lunch. We love being in the middle of Burlington’s creative tech community.”

 About Bluehouse Group

Bluehouse Group is a full-service digital marketing agency in Burlington, VT. For nearly 20 years, the company has been creating commercial-grade websites and web applications that get results. With a local team of experienced developers, marketers and project managers, Bluehouse Group serves as a strategic web partner for organizations in Vermont and beyond. Learn more at or call 802.391.0404.