Blue Cross and Blue Shield of Vermont

Product Marketing Communications Strategist | Full Time

Category: Media

Location: 445 Industrial Lane

Blue Cross and Blue Shield of Vermont is looking for a Product Marketing Communications Strategist to join our Brand & Engagement Strategies team. Our company culture is built on an unwavering focus on our members and giving them the best service possible. We offer a balanced, flexible workplace, an onsite gym (post-COVID), fitness and wellness programs, a competitive salary and full benefits package including medical and dental insurance, vision, 401k, paid time off and holidays, tuition reimbursement and student loan repayment, dependent caregiver benefits, and resources to support your ongoing personal and professional growth and development.

Product Marketing Communications Strategist Responsibilities:

  • Create demand for our products, services, and programs through effective positioning and promotion.
  • Strategize, plan, create, and coordinate marketing communications initiatives and consistent positioning statements that will be used by the brand and engagement team (B&E), product, and sales, teams to generate public-facing marketing collateral.
  • Create marketing communication strategies to support the launch or promotion of a program or plan.
  • Work closely with the Manager of Market Strategy to understand new business opportunities that will support the organization when it needs to change direction related to products and services.

Product Marketing Communications Strategist Qualifications:

  • Bachelor’s Degree or equivalent experience in Marketing or related field.
  • Minimum of 5 years of marketing communications experience.
  • Product marketing experience required.
  • Must be experienced in the creative development of advertising, direct marketing, internal and external communications, and online marketing to members, consumers, providers and clients.
  • Health care industry expertise or other regulated industry experience a plus.

Product Marketing Communications Strategist Benefits:

  • Health insurance (including vision)
  • Dental coverage (free to employees)
  • Wellness Program
  • 401(k) with employer match
  • Life Insurance
  • Disability Insurance
  • Combined time off (CTO) – 20 days per year + 9 paid holidays
  • Tuition Reimbursement
  • Student Loan Repayment
  • Dependent Caregiver Benefits

*full job description attached to ADP posting


To Apply:

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