Flourish Farm

(Not Your Average) Sales Manager – B2B | Full Time

Category: Pets and/or Livestock

Location: 977 U.S. 2, Middlesex, VT, USA

We’re a group of health-focused, earth-loving, think-outside-the-box world changers (for real!) operating the first full-scale cricket farm in Vermont. We’re farming the world’s most sustainable protein to fuel you, your kids, your workout buddies, your pets…your whole tribe. Join us!

We’re in search of someone with a proven sales record combined with a marketing vision, passion, creative energy and drive to lead B2B sales. Our products for the family tribe include cricket protein powder, whole roasted crickets, and energy bars; our products for the furry tribe line include dog and cat treats in the supplement category.

As a key member of an aggressively growing young company with an experienced senior team, you’ll be building the sales program from the ground up. As the first member of a new sales team, you’ll develop strategies, define goals, and hire and train the sales team.

Reports to: President, BOD, BOA, investors, customers, vendors, and community


Member Senior Team – General Management·

Participate in the development and execution of Annual Business Planning with focus on the Sales Plan, to include:

  • Sales revenues sales expenses from multiple revenue streams including wholesale, direct to consumer, and e-commerce
  • Company goals, objectives, timelines, metrics and performance
  • Lead sales planning, execution and performance
  • Participate in development of new products, packaging, and sales materials


  • Define B2B sales goals and objectives and execute to plan
  • Sales targets include regional and national chains, key retailers, and food service accounts
  • Develop sales programming strategy: events, promotions and trade shows
  • Become the brand resident expert on markets, customers, products and opportunities
  • Support and execute marketing strategies and programs

Sales Responsibilities Continued

  • Inform R&D and product development in response to market opportunities and product research
  • Identify niche, market, customers and objectives and target
  • Meet and exceed sales goals
  • Recruit, train, manage and mentor sales team to meet and exceed sales goals

… All guided by a drive to bring every account a great experience: to engage, entertain and educate on the benefits of our cricket products for their business and their customers

You’re the ideal candidate if you are/have:

  • Passion for health, nutrition and/or environmental sustainability
  • Ability to convey Flourish lifestyle & brand identity and a demonstrated ability to learn and apply nutritional, environmental and scientific product-related information
  • Solid business acumen including excellent and persuasive business communication
  • Ability to execute the selling process in a manner that is concise, compliant, professional, ethical, and persuasive, and leads to the customer taking action
  • Demonstrated ability to work independently and exercise good business judgment
  • Ability to travel as necessary (to customer locations and for occasional trade shows, etc.)
  • Driver’s license with access to a fully-insured car for travel within New England and New York area
  • Live within commuting distance to Flourish Farm offices in Washington County, Vermont
  • Excellent computer skills
  • Office 365, especially excel
  • Experience with Hubspot CRM and Marketing Hub a plus
  • Demonstrated experience in analyzing sales data
  • Self-motivated and goal-oriented, with strong time management skills
  • College degree a plus (not required)
  • Five years or more of previous sales experience and proven track record required


  • Looking for an exciting growth opportunity


  • Base plus commission on net sales volume (paid invoices), paid monthly
  • Start up 6 month compensation based on meeting agreed upon milestones
  • Mileage & travel reimbursement
  • Phone, laptop & iPad provided


  • Sick time
  • Company holidays
  • One week vacation (year one)
  • Health insurance

To apply, send

  • Cover letter, including outline of accomplishments in previous sales position(s)
  • Resume
  • Job description pdf here: http://bit.ly/cricketsales
  • All materials will be held in complete confidence

Applications will be accepted on a rolling basis. We will fill the position when the right candidate is found.

Flourish Farm provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status.


To Apply:

To apply, send

  • Cover letter, including outline of accomplishments in previous sales position(s)
  • Resume
  • Job description pdf here: http://bit.ly/cricketsales
  • All materials will be held in complete confidence