Image Relay

Marketing Automation Manager | Full Time

Category: Advertising/Marketing/PR

Location:


About Us:

Image Relay is the leading Digital Asset Management (DAM) SaaS solution serving over 400 customers and over 100,000 users across the globe. Our customers include some of the world’s most respected and recognized brands, including Ben & Jerry’s, Citrix, Cabot Creamery, Vail Resorts, Rossignol, O’Neill, Jacuzzi, the MacArthur Foundation, University of Texas, Seiko, and Seventh Generation among others.

Image Relay has been deemed a Leader in the DAM industry and ranks #1 in Usability, ROI, Easiest Setup, and Best Results based on user reviews (G2, Capterra, etc.). These distinctions are supported by our 99% retention rate and hundreds of loyal customers, many of whom have been using our platform for the past 5-10+ years.

We are a different type of software company. We’re a certified B Corporation (if you aren’t familiar with what that is, we invite you to take a look  and let us know what you think) and committed to a set of values that drive our company culture. 

Role Description:

We are looking for a candidate that has 4-6 years experience in marketing automation. We are looking for a marketing expert that is passionate about driving pipeline, someone who embraces the psychology of subject lines, compelling content and irresistible calls to action. The right candidate can write a killer email and has the tech savvy to manage our MAP. Are you a visionary that can look at all marketing and sales activities and bring ideas to the table? We are growing and there are opportunities for a person with drive and a passion for marketing.

What You’ll Do:

  • Strategically design marketing automation programs and tactics to deliver highly qualified leads to the sales team.
  • Write subject lines that drive open rates. Write copy that captivates. Write calls to action to activate your audience.
  • Build and manage templates for use by Marketing and Sales.
  • Build nurture strategies that keep contacts engaged and coming back for more.
  • Build a lead scoring model that keeps the pipeline clear of friction and leads flowing.
  • Build tracking protocols so all stakeholders are following tracking requirements so you can build actionable dashboards for different audiences internally.
  • Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation systems and strategies.
  • Provide technical guidance, program support and troubleshooting, best practices and training to MAP users.
  • Maintain a solid integration between Marketing and Sales tech stacks so data is moving through systems with integrity.
  • Optimize our marketing automation strategy and roadmap by applying best practices to our lead-to-opportunity funnel automation processes, scoring methodology, marketing programs, engagement streams and workflows.
  • Responsible for end-to-end lead flow issue diagnosis, resolution and escalation as needed.
  • Support list upload process, including data standardization, formatting, scrubbing and de-duping.

What You Bring To The Role

  • 2+ years Marketing automation experience.
  • A desire to expand and grow in your field and your career.
  • Strong data-driven analysis skills
  • Attention to detail with the ability to manage multiple priorities and tasks simultaneously, adjust to multiple demands and meet deadlines.
  • Must be familiar with or able to quickly learn a variety of business application systems.
  • Understanding of MAPs and flexibility to work within existing and possible future platforms.
  • Strong understanding of modern martech capabilities and integrations. 
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors.
  • When asked to think outside the box, you question the existence of said box.
  • You want to be better today than you were yesterday, and better tomorrow than you are today.

Benefits

  • Remote work environment (Office space is available in Burlington, Vermont if you are local and so inclined)
  • 100% health insurance premium paid for you and family
  • Dental and Vision coverage
  • 401k employer match
  • Participation in Image Relay’s Incentive Stock Option plan
  • 15 days paid time off plus 11 paid company holidays
  • 10 sick days paid time off
  • 2 cultural paid days off
  • 4 hours per month volunteer time off
  • 12 weeks paid family leave
  • Monthly stipend to cover broadband access

Image Relay is an equal opportunity employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

Deadline:

To Apply:

To apply please send resume to stocks@imagerelay.com with the title of the job you’re applying for in the subject. Thank you!