Women’s Small Business Program: Introduction to Digital Marketing
Digital advertising is an aspect of digital marketing that focuses on promoting a brand, often via paid campaigns such as Google AdWords and Facebook Ads. With the goal of making the target audience remember your brand and (hopefully!) enticing them to buy your product or service, this can be an incredibly cost-effective strategy for your business’ customer acquisition.
We will cover the basics of the most popular platforms so you can make an informed decision as to where and how to spend your marketing budget. Considering the growth of the online landscape, there’s no reason why your business can’t set up a digital advertising strategy today
WHEN: Thursday, May 30, 5:30-7:30 pm
WHERE: Mercy Connections, 255 S. Champlain Street, Burlington, VT 05401
TUITION: $25 per person, free for WSBP Graduates. Partial scholarships may be available to those who qualify. Contact Lisa Wood for more info.
Supported in part by the Burlington Community Economic Development Office, the Ewing Marion Kauffman Foundation, and the TD Charitable Foundation