VBSR Webinar: Marketing of Vermont/Locally Made Goods: An Origin Story

Event Details:
When: September 13, 2021 1:00 pm – September 13, 2021 2:00 pm
Location: Online Webinar

Cost To Attend:
Nonmembers – $20
VBSR Members – Free

Registration is closed

Event hosted by: VBSR


Learn about or refresh your knowledge of the Vermont Origin Rule and it’s application to product marketing claims about Vermont, including “Made in Vermont” or with Vermont ingredients, as well as the Local Food Rule passed in 2020 with compliance required January 1, 2021.

Join VBSR, Dunkiel Saunders, and Vermont Family Farms as we dive into the weeds of this important topic. Vic Westgate and Zoë Sajor of Dunkiel Saunders will walk through these rules, explain how they apply to Vermont companies and products, and offer some pointers for maintaining compliance as your company evolves. Mark Curran of Vermont Family Farms will offer a firsthand perspective of how these rules have evolved over time and the benefits and limitations of these rules on Vermont’s business community.

This webinar is a great fit for anyone who is involved in marketing for Vermont/locally made goods/food products, as well as anyone who is displaying these goods.

The webinar will take place virtually, and the details to join the webinar will be sent via email to all who register, in advance of the event. Closed captioning via live transcription will be available during this webinar.


Questions? Please reach out to VBSR Education & Events Manager, Carra Cheslin, at carrac@vbsr.org

Meet Our Workshop Presenters:

Zoe Sajor


Zoë Sajor

Senior Associate, Dunkiel Saunders Elliott Raubvogel Hand PLLC

Zoë Sajor is a Senior Associate at Dunkiel Saunders Elliott Raubvogel Hand PLLC. Zoë provides legal guidance, advocacy, and project management to assist clients in exploring creative avenues to efficiently and effectively meet their goals while mitigating legal and regulatory risk. Zoë’s practice focuses on advertising/marketing claims, renewable energy and environmental law, litigation, and business and corporate formation and transactions. Zoë leads and manages the firm’s commercial co-venture practice helping clients navigate the regulatory hurdles of engaging consumers in charitable donation campaigns. She provides assistance in legal review of marketing campaign claims and substantiation, and successfully defended an appeal to the National Advertising Review Board. Zoë received her law degree from Boston University School of Law, and practiced in New York City for a large multinational law firm, and in the Washington, DC metro area for a boutique firm where she gained valuable experience in maritime and insurance arbitration and litigation and retail real estate transactions. Zoë joined Dunkiel Saunders in 2017 and lives in South Burlington with her husband, son, and dog.


VIctoria Westgate


Victoria Westgate

Senior Associate, Dunkiel Saunders Elliott Raubvogel Hand PLLC

Victoria Westgate is a Senior Associate at Dunkiel Saunders Elliott Raubvogel Hand PLLC. Vic contributes to a number of business-focused practice groups in the firm, including Advertising and Marketing, Renewable Energy and Public Utilities, and Nonprofits, providing regulatory guidance to help companies complete projects while navigating complex state and federal regulations and other legal requirements. Vic’s marketing claims experience includes helping clients assess claim risk, advising on claim substantiation, and successfully challenging false advertising claims in front of the National Advertising Division. Vic attended Vermont Law School, and joined Dunkiel Saunders in 2014 following a clerkship with the Vermont Supreme Court. She lives in Burlington with her husband and two young children.


Mark Curran



Mark Curran

Co-owner, Vermont Family Farms

Mark Curran co-founded Black River Produce In 1978 and was the active CEO and an early promoter of local food production. More recently he continues to work on the Ag economy with a focus on meat production. The goal of Vermont Family Farms is to keep Vermont’s working landscape productive and viable for the farmer.