Measuring Your Impact

VBSR Virtual Workshop: Measuring Your Impact

Event Details:
When: December 15, 2020 12:00 pm – December 15, 2020 2:00 pm
Location: Virtual Workshop

Cost To Attend:
Nonmembers – $45
VBSR Members – $25

Registration is open

Click here to register for this workshop


Join VBSR for a webinar-style workshop discussing strategies and innovative examples for measuring your company or organization’s socially responsible impact. Hear from five leading Vermont businesses who will share their experiences creating triple bottom line (People, Planet, Prosperity) business metrics, developing annual impact and mission reports, and going through the B Corp certification process. VBSR member workshop presenters include VSECU, Vermont Creamery, NativeEnergy, VEIC, and National Life Group.

Our workshop presenters will discuss ways to create metrics and quantify impact on a wide range of triple bottom line business values, including social investing (ESG), community involvement and giving, sustainability, carbon offsets, employee-first workplaces, and more. Participants will leave the workshop with concrete ideas, inspiration, and tactics to develop and enhance your company or organization’s approach to measuring your socially responsible impact.

This workshop is ideal for any individual at a company or organization who is looking to begin measuring their business or organization’s socially responsible impact, including developing metrics, scope, and strategy. The workshop is also ideal for individuals at companies or organizations who are already measuring their impact in some ways, but are looking for inspiration for how to go deeper in analyzing and communicating the impact of their community, environmental, and employee-first practices.

This two hour workshop will take place virtually and in a webinar format. The workshop will also be recorded with the recording and slides shared with all registrants post-facto, so interested folks are welcome to register and either attend the workshop live or view the content after the workshop takes place.

Meet Our Workshop Presenters:

Rob Miller


Rob Miller


Robert Miller is CEO of VSECU. He is a former Commissioner of the Vermont Department of Economic Development and currently serves on the boards of the Vermont Council on Rural Development, the Energy Action Network, Blue Cross/Blue Shield of Vermont, and Union Mutual Insurance Company. He is a member of the Global Alliance for Banking on Values and served on the Community Development Institutions Advisory Council of the Boston Federal Reserve Bank. Mr. Miller earned a B.A. in Political Science from the University of Vermont.


Simeon Chapin


Simeon Chapin

Community Impact Officer, VSECU

Simeon Chapin is the community impact officer at VSECU, a values-based credit union located in Vermont, and has over a decade of experience driving business, brands, and engagement toward social good. Simeon specializes in business development and manages strategy and execution, measurement, public and community relations, impact investing, and philanthropy. With a creative, integrated, and rigorous approach, Simeon brings people together to propel positive change and culture forward. Simeon is continuously inspired by the natural world and the innovation that comes out of challenge and perseverance. When not at work, Simeon likes to be with his family in the mountains, on a bike on Vermont gravel roads, or listening to music from all corners of the world.


Bradley Carleton

Bradley Carleton

Sales Branch Service Consultant, VSECU

Bradley grew up in an investment banking family and began his career in finance with Dean Witter in the World Trade Center in NYC. He quickly found his niche in what was then referred to as Socially Responsible Investments (now known as ESG – Environmental Social and Governance). Bradley founded Corporate Ethics Research and Consulting Service in 1990 and in 1993, selling corporate ethics research to institutional money managers. In 1994 he took a sabbatical to pursue his hobby of outdoor guiding. Soon, he was discovered by the Vermont Commissioner of Banking and Insurance and found his way back into the world of finance as a Corporate Trust Officer for a regional bank, designing, installing, and managing corporate retirement plans. A little over one year ago, Bradley joined VT State Employees Credit Union and is pursuing his passion for Social and Economic Equity as a New Business Development Consultant. He is also a published monthly outdoor writer and lives on a working farm in Charlotte, VT with his wife and a multitude of animals.


Jenna Pugliese

Jenna Pugliese

Director of Programs, NativeEnergy

Born and raised in our neighboring state, New York, Jenna graduated from Hobart and William Smith Colleges with a BA in Economics. While she does love numbers, she realized quickly that sustainability was not only her passion but could be a meaningful profession. Jenna started her sustainability career in Southern Vermont creating award winning environmental programs for Stratton Mountain Resort. Her experience in snowmaking, lifts, and other efficiency took her on a path to Program Management at Efficiency Vermont where she oversaw the Efficient Products portfolio. Now at NativeEnergy she joins the team, as Director of Programs, to implement and expand projects to generate meaningful and scalable carbon reduction projects and strategies.


Ross Sneyd


Ross Sneyd

Director of Corporate Communications & Community Affairs, National Life Group

Ross Sneyd is Director of Corporate Communications and Community Affairs at National Life Group. He is also Vice President of the National Life Group Foundation. He helps to monitor and report on National Life’s corporate responsibility and sustainability programs. He is also a member of the board of directors of the Vermont Council on Rural Development.



Pierre Van Der Merwe


Pierre van der Merwe

Director of Data & Technical Services, VEIC

Pierre is VEIC’s director of Data and Technical Services. His team is responsible for evaluation, measurement and verification (EM&V), advanced metering infrastructure (AMI), third party data integration, software development, and Business Intelligence reporting and Continuous Improvement across all existing EEU’s. Under Pierre’s leadership, the data and technical services team has developed robust reporting measures to help states and customers understand the comprehensive benefits of energy efficiency programs, from economic to environmental. Pierre’s team has been instrumental in ensuring VEIC’s implementation work in Vermont, DC and Ohio meets goals and delivers value to the customers we serve.


Eliza Leeper


Eliza Leeper

Mission Manager, Vermont Creamery

Eliza Leeper is Vermont Creamery’s Mission Manager. In addition to overseeing our donation program and employee enrichment programs, she also spearheads all community and industry philanthropy initiatives and volunteerism efforts.



Click here to register for this workshop


Measuring Your Impact is part of VBSR’s Measure What Matters workshop series.

Measure What Matters is your opportunity to learn from some of the best companies in New England, see how you measure up against industry leaders, and find new ways to improve your business operations. Modeled after the B-Corp Impact Assessment, this series of workshops will help you come up with new and innovative ways to support your community, reduce impacts on the environment, create better workplaces, and communicate your socially responsible initiatives to the world. You will leave with a deep understanding of the workshop’s topic along with a wealth of theories, tips, and ideas for implementing and expanding your organization’s socially responsible practices and an expanded network of professionals who believe in business as a power for good!


Thank you to our Measure What Matters Series Sponsors!


Series Underwriters:

Mascoma Bank Logo


Mascoma Bank was founded in 1899 by community members seeking ways to establish a healthy local economy. For over 118 years, Mascoma Bank’s foundation of mutuality has continued to be a force for positive change supporting communities to reach thriving sustainability. Now as a Certified B Corporation® we continue our mission to be Best for the World®, a company where we don’t answer to stockholders, but respond to the needs of our communities.




VSECU is a member-owned cooperative and not for profit credit union for everybody who lives or works in Vermont, offering a full range of affordable financial products and services to its individual and business member-owners. VSECU is committed to improving the lives of Vermonters by empowering the possibilities for greater social, environmental, and financial prosperity. Together we make change, simply by banking. VSECU is a VBSR Champion Member.



Series Sponsor:

new chapter logo purple


Series Friend:

Davis & Hodgdon Associates CPAs