UVM Web Analytics and Data-Driven Decision-Making Online Course
Wondering which metrics are the ‘important’ ones? Not sure how to explain the data you are seeing, or how to take next steps with it? Do you have trouble deciphering whether or not a marketing campaign really worked?
Increase your knowledge and usage of web analytics, particularly Google Analytics, with subject matter experts currently in the field. Building on Academy for Ads and supplemental content, UVM offers a deeper dive into web analytics and data through a series of instructor-guided weekly sessions offered fully online for five weeks. Your Instructor will provide supplemental readings, assignments to apply strategies, personal insight into the field, discussions, and feedback to help you create an analytical foundation applicable to many roles and fields.
For more information or to register, visit our website.