Julia Scott will be conducting a four-part marketing workshop series open to the public in Stowe, VT. Our goal is for attendees to come away with a firm sense of their marketing strengths and weaknesses, their biggest opportunities and how to take action. The marketing workshop series kicks off November 18, 2019 and continues into March 2020. You are welcome to attend all or cherry-pick which ones resonate with you and your business needs.

Session 1: November 18, 2019

What contributes to your brand? This four-part marketing workshop launches with an overview and discussion of the elements of your brand, including your business’ brand voice, identity, promise, values, positioning, and targeting. Attendees will come away with a greater understanding of how their actions and choices contribute to their brand–positively or negatively.

Session 2: December 16, 2019

Roll up your sleeves and take stock of your marketing efforts. With guidance, attendees will work through a 62-point DIY Marketing Audit Checklist that covers everything from your logo, photography, printed materials, and more. Learn from examples provided and enjoy time to discuss the findings with expert Julia Scott and other Stowe business owners.

Session 3: January 13, 2020

Dive into examples of brands that are doing a great job with their website, logo, social pages, responses to negative reviews, email marketing, and more. We’ll also review top branding mistakes so that we take steps to avoid them.

Session 4 & Networking Lunch: March 16, 2020

What top marketing opportunities exist for my brand? Volunteer your brand for a review by our expert Julia Scott and come away with ideas of what might make a difference for your brand.

Location for all workshops: Trapp Family Lodge, 700 Trapp Hill Road  Stowe, VT 05672

Time: 10 – 11:30 a.m.

Click here to register.

Sign Up by November 1 and Save:

• All 4 workshops, including a complimentary networking lunch:
  • Member of Stowe Area Association$100 (per person) | Non-Member $140 (per person)
• Bring 3 or more members of your team:
  • Member of Stowe Area Association $25 (per person) | Non-Member $35 (per person)
• Single Session & After November 1 Rate:
  • Member of Stowe Area Association $30 (per person) | Non-Member $40 (per person)

Please contact Brooke Barwick at brookeb@gostowe.com or at (802) 253-7321 ext. 220 with any questions or to register by phone.