VBSR Virtual Workshop: Messaging Your Mission
Join VBSR and member presenters for an interactive virtual workshop covering strategies and best practices for messaging and communicating your company or organization’s socially responsible values. Flip the concept of ‘greenwashing’ on its head with theory, insights, and innovative strategies for marketing your sustainable and socially responsible business practices and impact.
Learn from three VBSR member presenters who will share their communications and marketing expertise and experiences. We’ll hear from KSV who will cover key socially responsible marketing concepts, Dunkiel Saunders Elliott Raubvogel Hand who will discuss legal considerations, and The Alchemist, who will provide a business perspective on how to bring these ideas to fruition. Participants will also have the opportunity to connect with and learn from peer businesses and organizations.
This workshop is ideal for marketing and communications professionals looking for creative ideas and a sound understanding of legal implications when marketing your socially responsible business principles, as well as for staff members at small businesses and organizations who are maintaining communications responsibilities, but may be seeking additional skills and a deeper understanding of best practices.
This interactive 3.5 hour virtual workshop will feature three presentations, small group discussion, and a lunch break. The workshop will be recorded and the recording and slides will be shared with all registrants.
Meet Our Workshop Presenters:
CEO and Partner, KSV
Erin Fagnant, CEO and Partner at KSV, has over a decade of experience in the advertising industry. Erin has helped build thoughtful, innovative brands and provided strategic solutions for mission-driven clients across a wide variety of industries, including renewable energy, sustainable consumer products and non-profits.
Senior Content Strategist, KSV
Shaina Kaye is a Senior Content Strategist at KSV, where she helps oversee content marketing, public relations and social media strategy. Shaina has more than nine years of integrated communications experience in both the public and private sector, spanning the fields of healthcare, public affairs and sustainability.
Co-founder and CEO, The Alchemist
Jen Kimmich is co-founder and CEO of the Alchemist Brewery, a certified B Corporation. With her husband John, she founded The Alchemist as a Waterbury brewpub in 2003. Building on the wild success of the pub and their beers, the team began canning Heady Topper in Waterbury in 2011, and opened their Stowe brewery in 2016, where it serves as a model of sustainable water use in brewing. In July, 2020, The Alchemist released their action plan to dismantle systemic racism in their business and community.
Jen founded and serves as board chair of the Alchemist Foundation, which is a place-based nonprofit focused on expanding economic and educational opportunity for young Vermonters.
Jen is extremely active in public policy and a passionate advocate for working Vermonters and the environment. She has frequently testified in Montpelier and on Capitol Hill. She has served on a wide variety of boards and committees, including VBSR’s Public Policy Committee & Clean Water Advisory Council, Vermont’s Workforce Development Board, the Vermont Council on Rural Development, VPIRG and Main Street Alliance Vermont.
Senior Associate, Dunkiel Saunders Elliott Raubvogel Hand PLLC
Zoë Sajor is a Senior Associate at Dunkiel Saunders Elliott Raubvogel Hand PLLC. Zoë provides legal guidance, advocacy, and project management to assist clients in exploring creative avenues to efficiently and effectively meet their goals while mitigating legal and regulatory risk. Zoë’s practice focuses on advertising/marketing claims, renewable energy and environmental law, litigation, and business and corporate formation and transactions. Zoë leads and manages the firm’s commercial co-venture practice helping clients navigate the regulatory hurdles of engaging consumers in charitable donation campaigns. She provides assistance in legal review of marketing campaign claims and substantiation, and successfully defended an appeal to the National Advertising Review Board. Zoë received her law degree from Boston University School of Law, and practiced in New York City for a large multinational law firm, and in the Washington, DC metro area for a boutique firm where she gained valuable experience in maritime and insurance arbitration and litigation and retail real estate transactions. Zoë joined Dunkiel Saunders in 2017 and lives in South Burlington with her husband, son, and dog.
Senior Associate, Dunkiel Saunders Elliott Raubvogel Hand PLLC
Victoria Westgate is a Senior Associate at Dunkiel Saunders Elliott Raubvogel Hand PLLC. Vic contributes to a number of business-focused practice groups in the firm, including Advertising and Marketing, Renewable Energy and Public Utilities, and Nonprofits, providing regulatory guidance to help companies complete projects while navigating complex state and federal regulations and other legal requirements. Vic’s marketing claims experience includes helping clients assess claim risk, advising on claim substantiation, and successfully challenging false advertising claims in front of the National Advertising Division. Vic attended Vermont Law School, and joined Dunkiel Saunders in 2014 following a clerkship with the Vermont Supreme Court. She lives in Burlington with her husband and two young children.
Messaging Your Mission is part of VBSR’s Measure What Matters workshop series.
Measure What Matters is your opportunity to learn from some of the best companies in New England, see how you measure up against industry leaders, and find new ways to improve your business operations. Modeled after the B-Corp Impact Assessment, this series of workshops will help you come up with new and innovative ways to support your community, reduce impacts on the environment, create better workplaces, and communicate your socially responsible initiatives to the world. You will leave with a deep understanding of the workshop’s topic along with a wealth of theories, tips, and ideas for implementing and expanding your organization’s socially responsible practices and an expanded network of professionals who believe in business as a power for good!
Thank you to our Measure What Matters Series Sponsors!
Mascoma Bank was founded in 1899 by community members seeking ways to establish a healthy local economy. For over 118 years, Mascoma Bank’s foundation of mutuality has continued to be a force for positive change supporting communities to reach thriving sustainability. Now as a Certified B Corporation® we continue our mission to be Best for the World®, a company where we don’t answer to stockholders, but respond to the needs of our communities.
VSECU is a member-owned cooperative and not for profit credit union for everybody who lives or works in Vermont, offering a full range of affordable financial products and services to its individual and business member-owners. VSECU is committed to improving the lives of Vermonters by empowering the possibilities for greater social, environmental, and financial prosperity. Together we make change, simply by banking. VSECU is a VBSR Champion Member.
Davis & Hodgdon Associates CPAs