Let Your Values Lead Your Brand, Authentically
About this Workshop
Branding is the way your organization authentically shares your story about the work you do and why you do it. To build a successful brand, and communicate effectively with others, it is important to start with clarifying values behind what you are doing and why others should care.
In this workshop we will go through the concrete steps to creating meaningful and clear messages, based on your organization’s values. Whether your organization operates in products, services, ideas, etc., this session will start you on the path to developing a roadmap for your communications and marketing.
We will start with strategically analyzing your company’s values and strengths, then identify internal and external personas, set objectives for behavior, knowledge and belief changes that are critical for your organization or company’s success, and understand what are the barriers that get in the way from the belief change or adopting an approach. By the end of the workshop, participants will draft a differentiated positioning statement that is clear, simple and shows why you exist and the benefits you provide to customers. Finally, we will spend time on the messages that communicate your values, strengths, and what makes you different.
The format of this workshop will include short explanations on the social marketing or values-based branding approach, including best practices and examples. Participants will then use templates or worksheets (provided) that guide individuals/organizations in the workshop through the steps that go from values and strengths to communicating and marketing.
Meet Your Presenter
Elise Annes is a communications, marketing, and organizational development consultant and has worked in this field for more than 25 years. Prior to founding Momentum Elise worked for Yale University, the City of New Haven, Stonyfield Farm, the Olympic Torch Relay, and the Coca-Cola Company. Elise also served as a press officer in political and issue campaigns in New York, New Jersey, Washington, and Massachusetts. More recently, Elise was part of the leadership team at Vermont Land Trust and helped to shape VLT’s transformation from a strictly land protection and stewardship organization into an organization focused on the land and landscape as a driving force in the strength of our economy, community, and quality of life. Some of Momentum’s clients include/have included: Center for an Agricultural Economy, Vermont State College System, National Association of Mental Illness-Vermont, the High Meadows Fund, Vermont Youth Conservation Corps (VYCC), Vermont Law School, Farmers To You, Connecticut Farmland Trust, Audubon Vermont, Cradle to Grave Arts, the Flyin Ryan Foundation, and Vermont Public Power Supply.
More information on Momentum’s philosophy and approach, and a list of workshops and training provided can be found at www.momentumvt.com.
Details to join will be sent via email to all who register in advance of the event.
Questions? Please reach out to VBSR Education & Events Manager, Molly Barfuss.