Food and Farm Email Marketing Webinar
As a farm or food business, email can be the most effective tool in your digital marketing toolbox. It is a direct link to your customers and your community. And it doesn’t have to be “just” marketing – you can provide useful, interesting, and unique information that people want to receive.
In this webinar, we’ll be having an hour long conversation on email marketing with two Vermont Fresh Network members: Shelburne Farms and Green Mountain Girls Farm.
During our webinar, we’ll discuss:
How to build a balanced content strategy
The importance of a consistent voice and tone
List management and segmentation
How to use email data as a key performance indicator
Best Practices for email marketing in 2018
Here’s our Facebook event: https://www.facebook.com/events/2539504629444657/
Please Register: https://zoom.us/meeting/register/b3468e5bd20296c47510d14dfea9e911
Shelburne Farms is a nonprofit organization, a 1400 acre working farm and a National Historic Landmark. For over 40 years, it has offered educational opportunities for children of all ages to learn about sustainability and their connections to the natural and agricultural world. Shelburne Farms produces many products on their working farm including cheddar cheese, fruits and vegetables, meat and maple syrup. Their products are sold at farmer’s markets, at their welcome center, through an online store, and at the Inn at Shelburne Farms.
Green Mountain Girls Farm is a small diversified farm located in central Vermont. Rutland native Mari Omland and UVM graduate Laura Olsen returned to Vermont in 2007 after enjoying careers in conservation and smart-growth non-profits. This mid-career shift into agriculture merged their former worlds of eco-tourism, organizational management, environmental and land use advocacy, and gardening with a passion for quality food. They sell their products at the farm, and local farmers markets, in addition to having a CSA. Visitors can also experience Green Mountain Girls farm life by staying at the Barn guest house or by having a paid farm experience such as learning to milk, collecting eggs or being farmer-in-training.