Bigotry is Bad for Business (JEDI Community Learning Series)

Event Details:
When: March 15, 2022 1:00 pm – March 15, 2022 2:00 pm
Location: Virtual

Cost To Attend:
Nonmembers – Free
VBSR Members – Free

Registration is open

Event hosted by: Vermont Businesses for Social Responsibility


We are in a fight for the lifeblood of a strong, vibrant, and prosperous Vermont economy. We encourage our schools, school districts, and supervisory unions to teach a well-rounded and accurate portrayal of American history. Ignorance breeds bigotry and bigotry is bad for business.

Join VBSR and Curtiss Reed, from Vermont Partnership for Fairness & Diversity, and business panelists for our Bigotry is Bad for Business webinar, part of our JEDI Community Learning Series in 2022.

The conversation will center on this message:
Over the last fifty years our nation’s consumer base has become and will continue to become more multiracial, multiethnic, and multilingual. Ergo, Vermont’s economic growth and prosperity depend on our ability to capture the attention of these multicultural consumers and provide them with goods and experiences that exceed their expectations.

Vermont must position itself as a destination of choice for outdoor enthusiasts, tourists, conventioneers, college students, entrepreneurs, and venture capitalists of color among others. And we need a workforce with the cultural humility to provide exceptional service. We cannot afford to have a dumbed-down workforce in our dynamic multicultural marketplace.

Negative racial bias born from ignorance or a distorted whitewashing of history signals to consumers of color that they and their spending power are unwanted in Vermont. If our local economies are to succeed in the coming decades, we must have a world class educated workforce.

Registration for this webinar is free and the details to join will be sent via email to all who register in advance of the event.

Questions? Please reach out to VBSR Education & Events Manager, Molly Barfuss, at

Thank you to our JEDI Learning Community Sponsors: King Arthur Baking, Lawson’s Finest Liquids, Mascoma Bank, Vermont Gas Systems, White + Burke