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Vermont Architect Bill Maclay Recognized as an Exemplar Innovator in New Book: The Innovator’s Way

by Vermont Business Magazine on Nov 29th, 2010

WAITSFIELD, VERMONT — Despite today’s fast paced and digitally driven world, examples of effective and sustained innovation are few and far between.  Authors Peter J. Denning and Robert Dunham explore and re-define the elusive and yet highly sought after concept of innovation in their recently published book called The Innovator’s Way.  The authors profile seven disparate individuals who embody true innovation, including local sustainable architect, Bill Maclay of Maclay Architects in Waitsfield.

Innovation is “not simply an invention, a policy, or a process to be managed”, but a personal skill that can be “learned, developed through practice and extended into organizations,” as noted in the book’s forward by John Seely Brown.  Why include Bill Maclay as an example of a true innovator?  Because, according to Denning and Dunham, he has engaged in seven key practices: sensing, envisioning, offering, adopting, sustaining, executing, and leading.

Maclay’s inspiration and innovation have been in the field of Net Zero Energy architectural design in the residential, educational, and commercial markets.  The book details how Bill Maclay’s journey dates back to the early 1970’s when he first began to practice the seven key characteristics of innovation and worked to design buildings that are powered by renewable energy sources and leave behind very little or no carbon footprint.

Today Maclay Architects is considered the leading sustainable architectural firm in New England, due in large part to Bill’s and his design team’s commitment to visually appealing design, renewable energy, and environmental sensitivity. “It has been a real honor to be included in this book,” Maclay noted.  “But the one thing the book can not convey in its entirety is the daily rewards of working with the creative professionals within my firm, as well as the committed colleagues and clients I’ve met along the way,” he added.

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