King Arthur Flour is Finalist in Multichannel Merchant Awards Employee-Owned Company’s Web Site, Catalogue Recognized

April 21, 2008 – Norwich, Vt. – King Arthur Flour’s catalogue and Web site have been selected as finalists in several categories of the 23rd Annual Multichannel Merchant Awards, sponsored by Multichannel Merchant magazine.

 
King Arthur Flour is a finalist in the Cross-Channel Business-to-Consumer category; and its Web site, kingarthurflour.com,  and Holiday Preview 2007 catalogue are finalists in the Consumer Specialty Products category for Web and Print Channels, respectively.  Finalists were selected from a competitive field of nearly 200 entries. A complete list of finalists is available at multichannelmerchant.com.

Winners will be announced at the Annual Conference for Catalog & Multichannel Merchants in Orlando, Fla., on May 21, 2008. 

King Arthur Flour was founded in Boston, Mass., in 1790 and moved its headquarters to Norwich, Vermont, in 1986. The company has grown since then from a regional staple to a brand known nationwide for its purity and consistent quality; from a small mail-order business with five employees in 1990 to the premier baking resource with nearly 200 employees today; from a family-owned operation for five generations to a 100 percent employee-owned business. King Arthur Flour has received several recent recognitions, including the Outstanding Vermont Business Award, the Best Place to Work in Vermont Award, and the Better Business Bureau Local Torch Award for Excellence in 2006; as well as the Best Place to Work in Vermont Award in 2007. King Arthur Flour offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at http://www.kingarthurflour.com, and at The Baker’s Store in Norwich, Vt.

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Allison E. Rogers Furbish
The King Arthur Flour Company
Norwich, Vermont
802.526.1835
 
100% employee-owned, 100% committed to quality