Website Registration Log In
Events Calendar

VBSR 2012 Spring Conference - Creating Pathways for Vermont’s Next Business Generation

Date: Tuesday May 15th, 2012

Time: 7:29 AM - 5:30 PM

Location: UVM Davis Center

Address: 590 Main Street, Burlington, VT 05405

Cost: Members $165, Non-members $215

To Register: Visit

For More Info: E-mail .(JavaScript must be enabled to view this email address) or call (802) 862-8347

Event Description

2012 VBSR Spring Conference
ATTENDEES: Don't forget your conference parking pass for UVM on May 15th. Please carpool if you can!

Be part of an exciting day of inspiration, workshop discussions, displays by your business peers, an extensive silent auction, and much more.

Celebrate with us the night before, Monday May 14th at 6:00pm for the Terry Ehrich Awards Reception at ECHO Lake Acquarium and Science Center to honor this year's winner - Allison Hooper of Vermont Butter and Cheese Creamery! Join us in Burlington for plentiful hors d'oeuvres, delicious desserts and a cash bar.


Silent Auction: There's still time to donate to the silent auction! For more information and to donate please contact Becky Cohen at .(JavaScript must be enabled to view this email address) or 802-862-8347.

Exhibit Tables: There are currently no tables available.

Lodging: Contact the Sheraton to book a room at VBSR's conference rate of $159/night.

Parking: Download a parking pass for May 15th. (this will also be emailed to all registered attendees)

Post-Conference Survey: Save time and paper! Tell us what you think of this year's conference using our online survey!

Full Day Conference Featured Speakers

Ellen McCulloch-Lovell
President, Marlboro College
John Replogle
CEO and President of Seventh Generation


Monday evening, May 14, 2012
9th Annual Terry Ehrich Award Ceremony and Reception

ECHO Lake Aquarium and Science Center, Burlington Waterfront

Join us for plentiful hors d'oeuvres, delicious desserts and a cash bar.
6:00 Reception
7:00 Awards Presentation

Tuesday, May 15, 2012


Light breakfast provided by City Market/Onion River Co-op
Coffee courtesy of Green Mountain Coffee


Andrea Cohen, Executive Director, VBSR
Brian Dunkiel, Chair of the Board, VBSR

Ellen McCulloch-Lovell
President of Marlboro College

Ellen McCulloch-LovellEllen McCulloch-Lovell is Marlboro College’s seventh and first woman president. She has strong ties to Vermont and to the nation’s Capitol; she was chief of staff to U.S. Senator Patrick Leahy (D-VT) from 1983 to 1994. McCulloch-Lovell spent seven years in the Clinton administration from 1994 to 2001, serving as executive director of the President's Committee on the Arts and Humanities, and deputy assistant to the President and advisor to the First Lady. In 2001, she founded the Veterans History Project, a collection of first-hand accounts of war, at the American Folklife Center at the Library of Congress.

As executive director of the Vermont Arts Council (1975 to 1983), she supported individual artists and co-founded the Governors Institutes of Vermont, intensive summer programs in the arts, science, and international affairs for high school students now in their 28th year. She was appointed to five National Endowment for the Arts advisory councils. She continues her involvement in arts education and local cultural organizations. Her book of poems, Gone, was published in 2010 by Janus Press.

In her eighth year as Marlboro’s president, McCulloch-Lovell also serves as a Regent of the American Architectural Foundation, on the Advisory Council member for the Center for Folklife and Cultural Heritage at the Smithsonian Institution, and on several local boards. She completed five years of service on the National Science Foundation’s BIO Advisory Council.


1. Ensuring Today’s Children Become Tomorrow’s Business Leaders

Sponsored by Kids Are Priority One Coalition
Lisa Ventriss, Vermont Business Roundtable
Marilyn McConnell, AIDC
Kara von Behren, Williston Enrichment Center
Robert Allen, Grafton Village Cheese Company and the Windham Foundation
Moderator: Elizabeth Meyer, Child Care Resource

The future preparedness of Vermont’s workforce is dependant upon the quality of early experiences of Vermont’s children today. Healthy brain development during the early years ensures that Vermont’s children will become Vermont’s business leaders tomorrow. This session will explore the linkages between early brain science and what it means for a skilled workforce in the future. Listen to business leaders attest to the similarities between the skills they need in employees and the skills Vermont has determined are necessary for kids to be ready for Kindergarten.

This session will also feature Vermont employers, who have designed innovative partnerships with early care and education programs that: meet employee’s need for affordable infant care, increases access to professional development for the child care workforce; and, improves the quality of care for children. A brainstorm will inspire employer replication and expansion of successful models or identify new roles for businesses in financing an early care and education system that ensures Vermont’s economic future.

2. Creating Adaptive Businesses: Growing Millenials And Working Across Generations
Becky Cohen, VBSR
Tom Novak, Green Mountain Coffee Roasters
Jessica Sabick, Vt Energy Investment Corporation
Kerin Stackpole, Paul Frank & Collins
Moderator: Merryn Rutledge, ReVisions LLC

Download the presentation here

Millenials, who were born between 1980 and 2000, shed light on what businesses need to do to thrive into the future. At the same time, building an inclusive workforce means working across generations. A cross-generational panel (millennial, manager and HR professional) will discuss expectations, norms and practices that bring businesses into the future. Atty Stackpole, who advises business on these issues, will shed additional insight. Session participants will then work in small groups to discuss the challenges and share what works.

3. Leading Diversity in the Workplace: Leveraging Our Human Potential for Creating Positive Work Environments and Achieving Results
Presenters: Dr. Dan Balón, Ita Meno, Sherwood Smith, CQ Associates
Molly Loomis and Hannah Ohlson, ECHO Lake Aquarium and Science Center

Beth Truzansky, City of Burlington Community and Economic Development Office (CEDO)

Diversity, inclusion, and equity in the workforce have become a central focuses for many businesses that wish to elevate their effectiveness to the highest levels of achievement and organizational climate. By “diversity,” we mean specifically the areas that often require courage to lead and act upon in our outreach, recruitment and hiring, and climate: race/ethnicity, language, gender, sexual orientation, religion, socio-economic, ability, age, generational status, etc.

This session will present a leadership framework based on capitalizing on diversity that goes beyond one-time trainings and considers the role of positional and informal leaders at all levels to act proactively and intentionally towards organizational cultural competence. CQ Associates—a leading Vermont training collective facilitating organizational development work in diversity and cultural competency—will offer resources and insights on their approach as well as share client and partner stories from local successes like the ECHO Lake Aquarium and Science Center, City of Burlington, and Burlington School District. Time will be allocated for dialogue and resource sharing in this interactive and informative session.


Sponsored by Creative Workforce Solutions

John Replogle
President and CEO of Seventh Generation

Sponsored by Vermont Community Loan Fund

John Replogle, Chief Executive Officer and President of Seventh Generation, joined the product leader in non-toxic home products, in March of 2011. John’s commitment to conscious consumerism and the triple bottom line factored heavily into his decision to join the Seventh Generation team. “Business is one of the most powerful instruments for meaningful change on our planet. I believe we’ve only just begun to explore the possibilities inherent in our products, our mission and ourselves and it will be a privilege to build on Seventh Generation’s 23-year legacy and commitment to the Great Law of the Iroquois Confederacy: In our every deliberation, we must consider the impact of our decisions on the next seven generations.”

Replogle comes to Seventh Generation from Burt’s Bees, where he served for five years, as President and Chief Executive Officer of this leading Earth-friendly, natural personal care products company. Prior to that, John spent three years at Unilever, where he managed the skin care division and helped to launch the Real Beauty campaign for Dove and establish the Dove Self-Esteem Fund for young girls.

Prior to Unilever, he spent eight years with Diageo, as President of Guinness Bass Import Company and Managing Director of Guinness Great Britain. Earlier, he held several other roles in Marketing, Sales, and Strategy with Diageo. Replogle began his career as a consultant with the Boston Consulting Group. Replogle earned an MBA from Harvard, graduating with distinction. He earned his BA from Dartmouth College.


4. The Collective Revolution in Socially Responsible Business: Benefit Corporation and Certified B Corp
Sponsored by Merritt & Merritt & Moulton, Attorneys at Law
Yola Carlough, B Corporation
Elizabeth Glenshaw, Clean Yield Asset Management
Eli Moulton, Merritt & Merritt & Moulton
Moderator: Scott Buckingham, VBSR

More than 500+ Certified B Corps are leading a global movement to redefine success in business and build a more inclusive and sustainable economy. These change agents are distinguishing themselves in a cluttered marketplace, offering a positive vision of a better way to do business, and achieving high growth and high impact.

At the same time, seven states have passed legislation creating Benefit Corporations to build the appropriate legal infrastructure in support of sustainable business.
In this session, you'll learn about the difference between Certified B Corps and Benefit Corporations, how to become a B Corp or a Benefit Corporation, the advantages to your organization of joining the movement, and the experience of one Vermont Company that is both a Certified B Corp and a Benefit Corporation.

5. Green Marketing: How to Be Effective
Joey Bergstein, Seventh Generation
Cara Bondi, Seventh Generation
Chris Miller, Seventh Generation
Moderator: Brian Dunkiel, Dunkiel Saunders Elliott Raubvogel & Hand, PLLC

Many Vermont businesses use green marketing to gain competitive advantage. What does and does not work? What are the rules that apply?

The Federal Trade Commission issued its draft revised Green Guides over a year ago and the final revised guides are anticipated to be released any day now.

A multidisciplinary panel (scientist, marketing/branding professional, CR professional and lawyer) will review the fundamentals of using environmental claims in marketing and branding strategies.

6. Great Business and Nonprofit Collaborations: Why We Do Them, Where They Come From
Roberta MacDonald, Cabot Creamery Cooperative
Anders Ferguson, Veris Wealth Partners
Moderator: Stephanie Lahar, Stephanie Lahar and Associates LLC

Join us for a fascinating exploration of collaborations at the intersection of sustainable business strategy and high-impact investing. We’ll hear about the genesis and results of some innovative Vermont-based and national business and non-profit collaborations and discuss what makes them different from other charitable giving and marketing campaigns. We’ll also have an open dialogue about how to initiate or enhance collaborations that fit the unique identities, aspirations and business contexts of participants’ organizations.

7. Beyond Crisis Communications: Connecting During Disaster - Lessons Learned During Irene
Kristen Carlson, WCAX
Joseph Cincotta, Linesync Architecture
Sarah Waterman, VT Response
Noelle Mackay, State of Vermont Irene Recovery Team
Moderator : Liz Schlegel, Institute for Sustainable Communities

Irene was our first major disaster this century, but it is unlikely to be our last. Many organizations, businesses and communities learned that communicating in a disaster takes new (and old) skills – and effective communication is critical for recovering from the storm. What do we do right in informing customers and citizens? What could we have done better?

During Irene and its aftermath, we saw a mix of technologies and tactics used to keep Vermonters informed and connected. From paper flyers to Facebook, from text messages or real-time Google roadmaps, we used a variety of ways to bridge the loss of infrastructure and share critical updates.

Join this discussion of communications lessons learned from Tropical Storm Irene and the recovery, so you can be ready with your own customer, employee and community communications plan when disaster strikes.

8. Green Partnerships + Green Jobs = Bright Green Future
Dave Rubin, Vermont Green
Brad Gordon, SBE Inc.
Tiffany Bluemle, Vermont Works for Women
Moderator – Donna Barlow Casey, Vermont Technical College

Green jobs. Job training. Public-private partnerships. If you’re wondering how this all works, and whether you might be able to develop or participate in a training partnership for your own business or in your own industry, this is the workshop for you! The intersection of clean energy, job training and partnerships offer a powerful recipe for Vermont’s economy. Join folks for Vermont GREEN and Vermont Works for Women, along with a couple of the businesses they’ve worked with to develop recruitment and training program. The session will be moderated by Donna Barlow Casey of Vermont Technical College, a leader in the green jobstraining environment. Bring your questions, your ideas and your training needs, and let’s talk about ways to green your workforce.


Last Chance to Bid On Silent Auction!


9. From Montpelier to Washington, D.C. - Legislative updates from VBSR and ASBC
Dan Barlow, VBSR
David Levine, American Sustainable Business Council
Moderator: Rob Michalak, Ben & Jerry's Ice Cream

Join David Levine, the co-founder and CEO of the American Sustainable Business Council, and Daniel Barlow, the policy manager of VBSR, as they give you the inside scoop on the big 2012 political discussions in Washington, D.C. and Montpelier, Vt. and present opportunities for our businesses to shape these policies. Moderated by Rob Michalak, the director of social mission with Ben & Jerry's Ice Cream.

10. Reduce Waste: Get Organized - A Win-Win-Win Socially Responsible Practice
Sheila Andrus, Middlebury College
Christine McCarthy, Vermont Association of Business, Industry and Rehabilitation (VABIR)
Paul Trahan, Paydata
Moderator: Porter Knight, Productivity Vermont

Waste is always costly – to the environment, to employee morale, and to the bottom line. Socially responsible businesses must move beyond “reduce-reuse-recycle” and address core issues of efficiency of individuals and systems. Panelists will talk about how their organizations have reaped rewards from getting organized. Come find out how you can:
• Boost individuals’ performance and job satisfaction by helping employees get organized
• Improve customer service with better email management
• Save money by streamlining processes
We’ll share stories as well as strategies so you can take fresh ideas back to work and put them to use immediately.

11. Earning Media Coverage for Your Business: How and Why Socially Responsible Businesses Need to Do It Better
Andrew Savage, AllEarth Renewables and former Spokesperson for Congressman Peter Welch
Louis Porter, Conservation Law Foundation and formerly with the Vermont Press Bureau
Sue Allen, Office of Governor Peter Shumlin and formerly Editor at the Times Argus

This workshop will help businesses better tell their stories. Whether your goal of earning media and positive public relations is growing your business, recruiting good employees or affecting important policies, socially responsible businesses need to use media effectively to be successful. Through a highly collaborative and discussion-focused workshop, we will review developing and pitching stories, holding press events, and handling media interactions. As most Vermont business strive to do more with less, find out how to maximize your use of public relations opportunities. Because of the effective tools we hope participants will leave with, members of the media strongly discouraged from attending!

12. How Investments in Renewables Improve Both Bottom Line and Company Culture
Judy Geer, Concept2
Tom Hark, VYCC
Jack Lazor, Butterworks Farm
Moderator: Doug Goldsmith, AllEarth Renewables

Independent forecasts are indicating that the renewable industry (particularly solar) will continue to grow faster than almost any other industry in the country. The growth in that segment can be seen throughout Vermont, as businesses invest in renewables as a sound environmentally positive investment. Businesses are also using investments in renewables to both further their social mission, as a marketing tool to attract socially responsible customers, and as a way to shape corporate culture around sustainability in their own lives.

This workshop will help you understand how an investment in renewable energy will help your long term bottom line, but can actually improve a company’s triple bottom line. Come learn how to become part of the solution we’re all working towards: A cleaner, more sustainable world.

13. Engaging Your Employees for the Long-Term: A Case Study
Nancy Darling, Catamount Carpet Cleaning
Ryan Edwards, LineSync Architecture
Adam Lemire, LineSync Architecture
Julie Lineberger, LineSync Architecture

Employees are our most valuable assets, and retaining good employees can sometimes pose a major challenge for businesses. Businesses offer extensive HR benefits packages in an attempt to treat employees well and avoid costly employee turnover. But what about engaging directly with them as individuals to understand what motivates and inspires them?

In this session, you’ll hear the story of two business owners who got together to implement an innovative no-cost practice inspired by the book, The Dream Manager. Over the course of several years each owner met with the other’s employees to help them recognize, voice and accomplish their dreams. Join us to hear their successful story from both the employer and employee perspectives, and talk about how to set up a program in your own business.

Remarks by Honorable Governor Peter Shumlin

Presentation of the 2012 Governor's Awards for Environmental Excellence

Deb Markowitz, Secretary, Agency of Natural Resources


Sponsored by Native Energy
Come and unwind while sharing your news and insights from the day with colleagues, peers and friends.

Directions to Event

From I-89: Take Exit 14 W into Burlington. Head west on Williston Road (US-2). After the second light in the jug handle, “exit” by veering right onto Beaumont Avenue (as you exit the wind turbine will be on your right and the UVM hedge will be on your left). Come up Beaumont Ave. and turn left into a parking lot (the Jeffords lot). You'll see the Davis Center to the west.


Parking at UVM will be at no cost. Detailed parking instructions will be e-mailed to all attendees in advance of the event.


Save money, fuel, and carbon emissions by carpooling to VBSR’s Spring Conference. Please visit our event listing at the web site to connect with carpooling partners for this event. Use lookup code VBSRSpring2012

Directions to Event

To use the map: Click and drag to move the map around. Zoom by using the controls on the left. Double-click to center the map.

Event Sponsors



Cabot Creamery Cooperative A creamery has been in Cabot Village in continuous operation since 1893, but in 1919, ninety-four enterprising, local farmers purchased it cooperatively.  Now, nearly a century later, Cabot Creamery has earned a reputation for making "The World's Best Cheddar" thanks to the combined commitment of our farmers and our cheesemakers - plus every major award for taste. Today, Cabot offers a full line of award-winning cheeses, cultured products and butter and is owned by the farm families of Agri-Mark, the Northeast's premier dairy cooperative.  For more information on Cabot Creamery, come visit us at our historic creamery, or online at




City Market  Onion River Co-opCity Market, Onion River Co-op is a consumer cooperative, with over 5,000 members, selling wholesome food and other products while building a vibrant, empowered community and a healthier world, all in a sustainable manner. Located in beautiful downtown Burlington, City Market provides the area’s largest selection of local, natural and conventional foods, and over 1,600 Vermont-made products.  Visit City Market,Onion River Co-op online at or call 802-861-9700.





Dunkiel SaundersAt Dunkiel Saunders we're focused on making a difference with our practice. We work with clients — including businesses, nonprofits, cooperatives, government entities, and individuals — who share our commitment to making a difference in their communities and the broader world. We take our inspiration from our clients' good work and help them excel in their business or mission by resolving their legal issues with creativity and integrity.  Our practice focuses primarily on environmental, energy, health care, telecommunications, nonprofit, and business law, and we also provide legal services in a range of other related practice areas.



Front Porch Forum helps neighbors connect and build community.  More than 35,000 Vermonters subscribe to FPF out of our 100,000-household area.  Your neighbors are talking on Front Porch Forum!





Vermont Center for Independent Living

The Vermont Center for Independent Living (VCIL), a non-profit organization directed and staffed by individuals with disabilities, works to promote the dignity, independence and civil rights of Vermonters with disabilities. Like other independent living centers across the country, VCIL is committed to cross-disability services, the promotion of active citizenship and working with others to create services that support self-determination and full participation in community life. Founded in 1979, VCIL is the only center for independent living (CIL) in Vermont and was the first organization in the state with a majority of board and staff with disabilities.





Keynote Underwriter

Vermont Community Loan Fund





Lunch Sponsor

Creative Workforce Solutions

Creative Workforce Solutions helps you find talent from a diverse pool of candidates who are entering or re-entering the workforce.  We match their abilities to your needs and offer a wide range of valuable services—many of which are free of charge: Risk-Free Trial Employment, Tax Incentives & Credits, On-the-job Training & Support and Employee Assistance Program.


Post- Conference Reception and Carbon Offset Sponsor

Native Energy

Media Sponsors

Vermont Public Radio  Green Living Vermont Business Magazine







A. N. Deringer, Inc.
Black River Produce
Blue Cross & Blue Shield of Vermont
Brattleboro Food Co-op
Burton Snowboards
Business Culture Consultants
Champlain College
Chroma Technology
Community & Economic Development Office (CEDO)
FairPoint Communications
Goddard College
Heritage Aviation
Hubbardton Forge
J Andrews Marketing
KSE Partners, LLP
King Arthur Flour Company
Marketing Partners, Inc.
McKenzie Country Classics
Merchants Bank
Merritt & Merritt & Moulton, Attorneys at Law
Middlebury College
National Life Group
Paul Frank + Collins P.C.
People’s United Bank
The Point, WNCS-FM
Sugarbush Resort
SymQuest Group Inc.
University of Vermont
Vermont Butter & Cheese Creamery
Vermont Country Store
Vermont Energy Investment Corp. (VEIC)
Vermont State Employees Credit Union
Vermont Public Television
Vermont Pure Holdings, Ltd
Vermont Youth Conservation Corps
Zutano, Inc.


Action Circles
Northeast Delta Dental
Two Rivers-Ottauquechee Regional Commission


Event Co-Sponsors

Champion Members!

Sponsor: All Earth Renewables Sponsor: Ben and Jerrys Sponsor: Dinse/Knapp/McAndrews Sponsor: Gardeners Supply Sponsor: Green Mountain Power Sponsor: Keurig Green Mountain Sponsor: Marketing Partners Sponsor: New Chapter Sponsor: NRG Systems Sponsor: Seventh Generation Sponsor: SunCommon Sponsor: Villanti & Sons, Printers, Inc. Sponsor: Vermont State Employees Credit Union